Almost two years ago I launched a little side-project called PodAPic. Basically, I take user-uploaded photos and turn them into iPod ads (check out the gallery). It’s been fairly successful, and a tremendous learning process–especially with marketing and customer relations. I really haven’t updated the look of the site since the launch, so it was about time. The refresh includes the new “iPod Nano� styled ads, and, as an added bonus, all photos are now $4.99 (instead of $5.99 - $9.99).
In my logs I noticed that on the previous version of PodAPic, I lost a lot of people after they uploaded their pictures. I was allowing users to upload a photo, add a caption, select a color, and then submit the information and confirm their entries on a second page. From this page, they could submit their order to me. My traffic logs showed a lot of exits from this page, so to combat that, I used Noah Winecoff’s take on Lightbox techniques to get the user image and offer the appearance of keeping users on the same page. I think it’s a more effective approach, and I think I’ll notice a difference on order completions.
Check out PodAPic when you get the chance–and if you like it, link to it from your blog and I’ll do a free PodAPic for you.
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